Andrea Oliver and her son, Lewis, pose on Andrea Oliver’s thirty second birthday final yr. (Courtesy of Andrea Oliver)
Andrea Oliver has all the time taken problem with how society perceives stay-at-home mothers.
“The misperception of stay-at-home mothers is, you’re very free. You’re solely operating errands and taking good care of your baby,” she stated. “Some individuals are considering that if you happen to’re stay-at-home, you don’t have a ability to contribute to society or earn cash.”
That’s why Oliver, a resident of Bel Air in Harford County, launched a nonprofit geared toward serving to single and stay-at-home mothers use their parenting abilities, from cooking to crafts, to begin a enterprise or facet hustle.
The nonprofit, Keep in mind Rubies Inc., which was first launched in April, goals to assist moms perceive how their homemaking abilities may be monetized by way of a questionnaire and, if wanted, a further telephone session. The nonprofit maintains a listing of companies owned by stay-at-home or single mothers to assist potential shoppers discover their companies.
Oliver, who has a 7-year-old son and was beforehand a single mom herself, wished to begin the nonprofit to be able to assist mothers perceive that their parenting and family abilities are extra helpful than they could count on.
She additionally wished to assist single and stay-at-home moms discover methods to earn cash; she had seen different mothers posting within the parenting social media teams about needing a further supply of earnings, inspiring her to begin brainstorming options.
That’s when she realized that moms may monetize the family abilities they have already got, from cooking to present wrapping to crafting, quite than be compelled to choose up an entire new vocation simply to pay the payments.
Oliver recalled that one mother, who already sells jewellery, had questioned how she may translate her mothering abilities right into a enterprise enterprise.
“I stated, ‘Hey, are you able to match jewellery and garments and equipment? Simply grooming, giving individuals recommendation?’” she stated. “She stated, ‘Yeah, I try this.’ I stated, ‘That’s a ability.’”
Solely a small variety of mothers — eight — are at present listed on the location, however they provide a spread of companies, from dog-sitting to house décor.
Educating and motivating others is nothing new for Oliver. She’s beforehand labored in a company setting as a coaching supervisor, the place a lot of her job concerned brainstorming methods to maintain the corporate’s trainings informative and fascinating.
It was additionally that have that inspired her to launch Keep in mind Rubies, despite the fact that she was uncertain the mannequin would achieve success.
“Once I first considered this concept, there have been some doubts, as effectively, whether or not it might work or not. However if you happen to don’t strive, you by no means know, and there’s no hurt in making an attempt,” she stated.
In the intervening time, Oliver, who’s engaged on the mission alongside two fellow mothers, is working to characteristic extra moms on the location, improve the location’s visitors and promote the moms’ companies on Keep in mind Rubies’s social media pages.
In the end, her aim is to increase the listing into extra of an internet market — nearer to one thing like Fiverr, the place prospects can rent freelancers, or Etsy, which is a market for crafts and different items.
“That may be a market for moms to begin their companies,” she stated.
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