Digital transformations have changed the way people connect and engage with each other. It has transformed different sectors and communities worldwide and also altered how businesses operate.
Digital marketing is a part of the digital transformation process.
Through digital marketing, companies are able to harness the power of data, allowing them to create customized content that appeals to their target audience. This takes the guesswork out of marketing strategies and campaigns.
Moreover, consumer behavior is changing. Today’s consumers are expecting companies to offer better customer service and experience. Digital marketing brings consumers and businesses closer together, offering opportunities for collaboration and value creation. With digital marketing, people aren’t just passive consumers—they become co-creators and play a key role in different aspects of business processes such as product development.
Digital marketing services can help you meet your business goals and prepare you for growth. They can also equip you with the resources needed to meet the changing expectations of today’s consumers. Below are seven of the best digital marketing services that you can work with for online growth:
Top Digital Marketing Services:
Disruptive Advertising operates on the premise that thousands of ad accounts waste 76% of ad spend. The agency works with clients in different sectors, from B2B and eCommerce to Finance and Healthcare. It offers three core services: paid advertising, marketing, and creative services and web optimization. Under each core service, you get different specialized services, such as paid search services (under paid advertising) that include Google Ads, YouTube Ads, and Retargeting.
When working with Disruptive Advertising, you’ll have access to a team that includes a marketing strategist and expert marketers in aspects like paid search, conversion rate optimization, creative design, and analytical tracking.
At Disruptive, we’re passionate about building lifelong relationships on a foundation that starts with your marketing and business results. After auditing over 3,000 companies’ digital marketing str…
Thrive recognizes that when it comes to digital marketing, there’s no one-size-fits-all approach, given that every client’s needs are unique. It creates customized internet marketing services and strategies that align with your goals.
Its long list of digital marketing services includes common digital marketing methods like SEO and social media marketing, as well as more specific services like technical SEO, link building, franchise SEO, online reputation management, and Amazon marketing services.
Over the years, it has gained numerous awards from The Manifest, Clutch, and Forbes, as well as certifications from top tech firms like Google and Microsoft.
Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business.
Thrive was founded on the conviction that businesses can successfully outshine their comp…
Lyfe Marketing is a digital marketing agency that focuses on social media management. However, it’s not just confined to SMM. Lyfe also offers social media advertising, email and SMS, and PPC management services, along with video animation and short video management and advertising services.
It has worked with a multitude of brands for digital marketing methods like SMM, social media ads, Google Ads, and more, including Royce’ Chocolate, Egyptian Magic, and Meriwool.
With Lyfe, you get a dedicated account manager, as well as the option to receive weekly, biweekly, or monthly reports. The great thing about Lyfe Marketing is it offers different pricing plans for each service, so you can choose one that suits your needs and your budget.
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing….
WebFX has been in the digital marketing industry since 1995, getting its start in designing and marketing websites. This award-winning agency has received a multitude of accolades, such as the 2013 PA Technology Company of the Year and the 2022 Silver Stevie Award for Marketing Agency of the Year, for its achievements in SEO, web design and more.
It uses its proprietary technology platform to drive real, data-driven results for its clients. To date, it has generated close to 8 million leads and has a pool of over 450 subject-matter experts who can help you create successful digital marketing campaigns.
Some of its clients include global brands, such as Verizon, Subway, and Wrangler. One of the things that sets WebFX apart from other digital marketing agencies is it’s transparent about its client retention rate, which stands at an impressive 91%.
When working with WebFX, you get access to a dedicated account manager, comprehensive monthly reports, on-staff experts in categories, such as marketing, design, and automation, and partner status with major digital platforms like Google and Facebook. Furthermore, WebFX offers a comprehensive list of digital marketing services, including SEO, PPC, web design and development, social media marketing and management, and content marketing, among others, all of which are designed to drive revenue for your business, increase audience engagement and customer loyalty, nurture leads, and more.
Single Grain is a full-service digital marketing agency that has worked with global enterprises like Airbnb, Salesforce, Semrush, Uber, and Amazon, as well as other companies in sectors like eCommerce and Web3. Single Grain sets you up with a specialist who can help you achieve your digital marketing goals.
Aside from working with common digital marketing methods like SEO, PPC, and Conversion Rate Optimization, Single Grain has ventured into Web3 territory and is now offering to help clients build digital marketing strategies for crypto and NFT marketing.
Headquartered in La Jolla, California, Ignite Visibility is another award-winning agency that has been recognized as one of the top SEO companies in the US by Clutch and the leading paid media company in the country by The Manifest. Its range of services include SEO, PPC, Conversion Rate Optimization, Website Design and Development, and Amazon Marketing Services.
Ignite uses a proprietary digital marketing forecasting system called Certainty, which the agency uses to evaluate competitive data, forecast revenue, and offer best-in-class strategies and insights. Some of its clients include Tony Robbins, National Funding, and The Knot Worldwide.
NoGood is a growth hacking agency that has worked with a wide range of clients, from startups to Fortune 500 companies. It offers a tailored approach to your digital marketing strategy and pairs you with a curated team of experts who can meet your needs for growth.
Its services include performance branding, SEM, PPC, Social Ads, SEO, Content Marketing, and CRO.
It boasts an 88% client retention rate and has managed to increase revenue for 65% of its clients within the first six months of working with them. It also has premium partnerships with some of the world’s top tech companies like Google, Microsoft, Hubspot, and BigCommerce, to help equip clients with the tools they need to scale their business.
What is Digital Marketing?
Continuous technological innovation has paved the way for a relatively new type of marketing: digital marketing.
Digital marketing, or online marketing, refers to marketing methods that make use of the internet, electronic devices, or any form of digital communication. Businesses that engage in digital marketing use digital channels like search engines and websites to reach out to their target audience, including existing and potential customers.
For example, businesses that use social media to promote a new product are doing digital marketing. Also, companies that use email marketing, or using customized emails to target an audience for conversions and sales, also engage in digital marketing.
Types of Digital Marketing
Digital marketing is a catch-all term for different marketing methods that make use of digital channels to reach out to an audience. Depending on your needs and goals, you may implement two or more methods. Below are some of the commons methods you can use:
- Search Engine Optimization (SEO)
SEO optimizes your website so it appears higher in search engine results pages, which could result in higher organic traffic to your website. To optimize your webpage for search engines, you need to consider key elements such as your content quality, backlinks, and page loading speed.
- Social Media Marketing (SMM)
Social media marketing makes use of different social media networks to reach your audience. You can use your social networks to build and deploy campaigns for brand awareness, bolstering your credibility as a subject-matter expert, or even as a sales channel.
- Email Marketing
In email marketing, you use email as a way to communicate with your audience. You craft personalized emails that can contain more information about your products or services, news about promotions or updates, and even share discounts. Email marketing can include newsletters, welcome messages for new clients, or informational emails that contain tips or guides to nurture your existing customer base.
- Affiliate Marketing
With affiliate marketing, you promote a product or service and earn a commission for each sale or completed transaction. If you want to try out affiliate marketing for your business, you can try joining affiliate programs or networks that help you build and manage affiliate partnerships.
- Content Marketing
Content marketing makes use of relevant, value-adding content assets to attract leads and increase conversions, drive website traffic, nurture existing customers, and promote brand awareness. Common channels used in content marketing include newsletters, eBooks, blog posts, and infographics.
- Pay-per-click Marketing (PPC)
In pay-per-click marketing, you create campaigns for paid ads on PPC platforms like Google Ads. You only pay for the ads when someone clicks on it.
- Influencer Marketing
Influencer marketing entails teaming up with influencers, or individuals who have a significant or dedicated following on social media. Often, these influencers are considered as subject-matter experts within their particular niche and have gained the trust of their followers.
Benefits of Digital Marketing
Here are more ways digital marketing can benefit your business:
- Digital Marketing for Small Businesses
For many small and medium businesses, it can be tricky to compete with large enterprises or global brands.
With digital marketing, SMBs can leverage the power of the internet and social media, allowing them to maximize their available resources while having the opportunity to gain higher returns. Furthermore, you’re able to optimize how you use your online channels to interact with your customers anytime, anywhere.
You can partner with digital marketing agencies for small businesses to build effective campaigns and strengthen your online presence. Also, these agencies can provide you with a cost-effective marketing solution while still allowing you to meet your unique business needs.
- Low Barrier to Entry
Digital marketing methods are easily accessible to businesses, regardless of their size and industry. For example, small businesses or startups can build their own websites even without coding knowledge or having to pay expensive fees. Furthermore, there are plenty of tools and services that offer free plans, free trials, or affordable pricing tiers for social media management, email marketing, and SEO.
- Create a deeper connection with your audience
Digital marketing offers greater flexibility for companies when it comes to reaching out to your audience. Aside from letting you communicate with them in real time from practically anywhere, you’re allowing your customers to interact directly with you. For example, you can use your social networks to let customers talk about your products, essentially allowing them to be a part of the conversation. You can also create polls or quizzes to up interactivity and give your audience a sense that they’re playing a role in shaping your brand.
- Facilitate conversions
Because digital marketing makes it easier for visitors to take or complete a desired action, such as signing up for a newsletter or making a purchase, it makes conversions more convenient.
- Measurable Results
With digital marketing, you have access to data and analytics, which you can use to assess your performance, determine the effectiveness of your campaigns, and make data-driven decisions.
Benefits of Working With a Digital Marketing Agency.
Through digital marketing, businesses, from startups to global enterprises, are better able to expand their reach and access larger, more global markets. Working with a digital marketing agency can equip your brand for growth because:
- You’re working with experts
Digital marketing agencies are populated by experts who can help you create a winning strategy according to your needs and goals. So, you’re essentially leveraging their years of experience, knowledge, and skills. They know the different facets of digital marketing, so if you need SEO and content marketing, for example, then they can tailor your strategy or campaign accordingly. Additionally, you can get insider knowledge about the latest digital marketing trends so you can stay on top of things.
- You can focus on other tasks
Running a business isn’t exactly a walk in the park. By teaming up with digital marketing agencies, you won’t have to worry about the digital marketing aspect of your business, allowing you to focus more on how you can grow your business.
- You can get access to new resources and advanced tools
Digital marketers have access to resources that you may not have. Instead of paying for each individual tool or service, why not work with an agency that already has all these tools and resources at their disposal?
- It’s scalable
Digital marketing agencies are scalable. This means that they can grow with you and still be able to accommodate your needs. Many agencies offer several plans that are designed to suit different business sizes, from individuals to enterprises.
Choosing the Right Digital Marketing Services
Digital transformation is inevitable.
For businesses and brands to continue thriving in an increasingly digital world, you need to be open to digital transformation, go digital, and utilize new technologies and methods. Furthermore, such transformations can present new marketing opportunities that will allow you to stay one step ahead of the competition.
However, finding the right digital marketing services that fit your needs can be tricky. Here are a few tips to help ease your search:
- Identify your marketing requirements and define your marketing goals
- Set a budget but be prepared to pay more for top notch service
- Take a look at their portfolio or list of clients
- Check to see if they have team members who specialize in digital marketing methods you want to implement
- Assess their company values and culture and see if you align with each other
- Make sure that they offering real results and not just vanity metrics
Frequently Asked Questions
Why is digital marketing important?
Digital marketing lets you reach people where they are most likely to spend their time and money on: the internet. For example, people tend to spend several hours on social media where they’re likely to come across ads and branded content. Their purchasing decisions, to an extent, are directly influenced by what they see on such channels.
Additionally, with digital marketing, you’re able to offer unique content that’s personalized for your target audience, taking into account their preferences and behavior. Another reason why digital marketing is a must for your business is it’s scalable and flexible. You can tweak your digital marketing strategy as your business grows.
What are some of the best digital marketing services?
Some of the top digital marketing services are:
- WebFX
- Single Grain
- Ignite Visibility
- SocialSEO
- Thrive Internet Marketing Agency
- Lyfe Marketing
- Disruptive Advertising
Why do I need digital marketing services?
Regardless of industry and size, businesses need digital marketing services. This helps put you in front of an audience, drive traffic to your website and physical store, attract new customers, retain existing ones, and generate sales.
How can small businesses benefit from digital marketing?
Digital marketing allows SMBs to gain a competitive edge by giving them more online visibility. It can also help you reach targeted customers so you get better sales outcomes.
How do I create a digital marketing strategy?
Here are some helpful tips to help you build your own digital marketing strategy:
- To create an effective digital marketing strategy, you need to have realistic, well-defined, and measurable business goals, such as raising brand awareness and boosting website traffic.
- You’ll then have to determine who your target audience will be and understand their pain points.
- Take stock of your existing digital channels and determine how these will fit into your digital marketing strategy.
- Don’t forget to monitor your performance, as well as the results of your new strategy.
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