The Best Website Speed Test Tools & How To Speed Up Your Site – Search Engine Journal - Offers Hoarde

Monday, October 31, 2022

The Best Website Speed Test Tools & How To Speed Up Your Site – Search Engine Journal

See Your Site Load Through Your Visitor’s Eyes

Get a good idea of what your visitors are actually experiencing when they visit your website.

Notice anything loading slowly or out of place? This can help you identify important lags and conversion issues that your visitors experience.

The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)Screenshot showing the result of a DebugBear web performance test, October 2022The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)

The timeline filmstrip shows the rendering progress of the website over time.

For example, this page starts to render after 0.7 seconds, and the main image renders after 1.3 seconds.

The website is fully rendered, also known as Visually Complete, when the chat widget is displayed after 3.7 seconds.

The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)Screenshot of DebugBear showing the rendering progress of a website over time, October 2022The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)

Within the tool, you can also watch a video recording of the rendering process.

This is a great way to demonstrate the impact of performance issues to clients or other members of your team.

The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)Screenshot showing a video recording of a partially rendered website in DebugBear, October 2022The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)

Test Site Speed Changes By Seeing Your True Loading Stats

Let’s say you’ve been optimizing your website, and you want to understand if those changes will make an impact.

This tool runs a “lab test” in an optimal environment to discover if you’re optimizing your site correctly.

When you test your site, you’ll get an official “Lab Score”, which is a summary of six performance metrics that come from the Performance score from Google’s Lighthouse tool:

  1. First Contentful Paint (10% of the overall score).
  2. Speed Index (10%).
  3. Largest Contentful Paint (25%).
  4. Time to Interactive (10%).
  5. Total Blocking Time (30%).
  6. Cumulative Layout Shift (15%).

Using this data, you’ll uncover how helpful your last round of optimizations was and what you may need to change.

By now, you’re probably wondering what you need to change. Let’s learn how to optimize your site using each key metric of the Metrics Overview.

How To Optimize Website Speed

Running a speed test is the first part of your website optimization journey.

Once you have your metrics, you’ll need to know how to interpret them and what to do to fix them.

In the Metrics Overview area of your website speed report, you’ll see the key metrics we’ll focus on to help speed up your site:

  • First Contentful Paint: This can be sped up by repairing server communication speed.
  • Largest Contentful Paint: This can be sped up by optimizing media and resources.

Additionally, you can use the request waterfall to see how long requests take and how that impacts those metrics.

How To Speed Up First Contentful Paint (FCP)

Let’s start by making your website show up sooner for your visitors; we’ll tackle First Contentful Paint, first.

What Is First Contentful Paint?

First Contentful Paint measures how soon a page’s content first starts to appear after your visitor navigates to that page.

It’s important that your key content shows up quickly in order to keep your visitor from leaving your website. The faster a user leaves your website, the faster Google learns that the page experience may be bad.

But how do you know exactly what’s causing your website to load slowly?

How do you uncover which server issues are slowing down your website? Let’s find out.

Why Is My First Contentful Paint Taking So Long?

Your FCP may be impacted by server connection speed, server requests, render-blocking resources, and more.

It sounds like a lot, but there’s an easy way to see exactly what’s slowing down your FCP – the request waterfall.

This useful tool shows what requests are made by your website and when each request starts and finishes.

For example, in this screenshot, we first see a request for the HTML document and then two requests to load stylesheets that are referenced in the document.

The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)Screenshot showing debug data for the First Contentful Paint metric in DebugBear, October 2022The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)

Why does the First Contentful Paint happen after 0.6 seconds? We can break down what’s happening on the page to understand this.

Understanding What Happens Before A First Contentful Paint

Before the first pieces of content can load on your webpage, your user’s browser has to first connect to your server and retrieve the content.

If this process takes a long time, then it takes a long time for your user to see your website.

Your goal is to learn what’s going on before your website begins to load so you can pinpoint issues and speed up the experience.

Page Load Part 1: The Browser Creates A Server Connection

Before first requesting a website from a server, your visitor’s browser needs to establish a network connection to that server.

This typically takes three steps:

  1. Checking DNS records to look up the IP address of the server based on the domain name.
  2. Establishing a reliable server connection (known as a TCP connection).
  3. Establishing a secure server connection (known as an SSL connection).

These three steps are performed by the browser, one after the other. Each step requires a round trip from your visitor’s browser to your website’s server.

In this case, it takes around 251 milliseconds to establish the server connection.

The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)DebugBear screenshot showing the network round trips used to establish a server connection, October 2022The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)

Page Load Part 2: The Browser Requests The HTML Document (Time To First Byte Happens Here)

Once the server connection is established, your visitor’s browser can request the HTML code that contains the content of your website. This is called an HTTP request.

In this case, the HTTP request takes 102 milliseconds. This duration includes both time spent on the network round trip and the time spent waiting for the server to generate a response.

After 251 milliseconds to create the connection and 102 milliseconds to make the HTTP request, your visitor’s browser can finally start downloading the HTML response.

This milestone is called the Time to First Byte (TTFB). In this case, that happens after a total of 353 milliseconds.

After the server response is ready, your visitor’s browser spends some additional time downloading the HTML code. In this case, the response is fairly small and the download only takes an additional 10 milliseconds.

The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)DebugBear screenshot showing the different components of an HTTP request, October 2022The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)

Page Load Part 3: Your Website Loads Additional Render-Blocking Resources

Browsers don’t render, or show, pages immediately after loading the document. Instead, there usually are additional render-blocking resources.

Most pages would look bad without any visual styling, so CSS stylesheets are loaded before a page starts rendering.

Loading the 2 additional stylesheets in this website speed test example takes 137 milliseconds.

Note that these requests don’t require a new server connection. The CSS files are loaded from the same domain as before and can re-use the existing connection.

The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)DebugBear screenshot showing additional render-blocking resources being loaded after the HTML document, October 2022The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)

Page Load Part 4: The Browser Renders The Page

Finally, once all the necessary resources have been loaded, your visitor’s browser can start rendering the page. However, doing this work also takes some amount of processing time – in this case, 66 milliseconds. This is indicated by the orange CPU task marker in the waterfall view.

The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)DebugBear screenshot showing the steps leading from loading the HTML document to rendering the web page, October 2022The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)

We now understand why the FCP happens after 632 milliseconds:

  • 364 milliseconds for the HTML Document request.
  • 137 milliseconds to load the stylesheets.
  • 66 milliseconds to render the page.
  • 65 milliseconds for other processing work.

The other processing work includes small jobs like running inline scripts or parsing the HTML and CSS code once it’s downloaded. You can see this activity as small gray lines just under the rendering filmstrip.

How To Optimize First Contentful Paint (FCP)

Now that you understand what leads up to your website being rendered, you can think about how to optimize it.

  • Can the server respond to the HTML request more quickly?
  • Can resources be loaded over the same connection instead of creating a new one?
  • Are there requests that can be removed or changed to no longer block rendering?

Now that the beginning pieces of your website are loading sooner, it’s time to focus on making the full site load faster.

How Speed Up Largest Contentful Paint (LCP) With DebugBear’s Recommendations

There are a lot of ways to speed up your LCP.

To make it easy, DebugBear gives us great next steps within their Recommendations section.

Let’s take a look at some examples of the recommendations and learn how to speed up this website’s LCP.

Recommendation 1: Initiate LCP Image Requests From The HTML Document

If the largest content element on your page is an image, the best practice is to ensure that the URL is directly contained in the initial HTML document. This will help it start loading as soon as possible.

However, this best practice is not always used, and sometimes it takes a long time before the browser discovers that it needs to download the main image.

In the example below, the largest content, which is an image, is added to the page using JavaScript. As a result, the browser needs to download and run a 200-kilobyte script before it discovers the image and starts downloading it.

The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)DebugBear screenshot showing a sequential request chain leading up to an image request, October 2022The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)

How To Fix: Depending on the website there are two possible solutions.

Solution 1: If you’re using JavaScript to lazy load a large image, then optimize the image size and removed the lazy loading script or replace it with the modern loading=”lazy” attribute, which does not require JavaScript.

Solution 2: In other cases, server-side rendering would prevent having to download the JavaScript app before ​​​​the page can render. However, this can sometimes be complex to implement.

Recommendation 2: Ensure LCP Images Are Loaded With High Priority

After loading the HTML code of a page, your visitors’ browsers may discover that, in addition to your main image, a large number of additional resources like stylesheets may need to be loaded.

The goal here is to make sure that your larger, main picture loads to fulfill the Largest Contentful Paint requirement by Google.

Other resources, like third-party analytics scripts, are not as important as your main image.

Additionally, most images referenced in your site’s HTML will be below the fold once the page has been rendered. Some may be hidden completely in a nested header navigation.

Because of this, browsers initially set the priority of all image requests to Low. Once the page has been rendered, the browser finds out which images are important and changes the priority. You can see an example of that in the screenshot below, as indicated by the asterisk in the priority column.

The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)DebugBear screenshot showing an LCP image being loaded with low initial priority, October 2022The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)

The waterfall shows that while the browser knew about the image early on, it didn’t start downloading it, as indicated by the gray bar.

How To Fix: To solve this you can use a new browser feature called priority hints. If you add the fetchpriority=”high” attribute to an img element, the browser will start loading the image right from the start.

Recommendation 3: Don’t Hide Page Content Using CSS

Sometimes you may look at a request waterfall and all render-blocking resources have loaded but still, no page content shows up. What’s going on?

A/B testing tools often hide page content until test variations have been applied to content elements on the page. In those cases, the browser has rendered the page but all content is transparent.

What can you do if you can’t remove the A/B testing tool?

How To Fix: Check if you can configure the tool to only hide content that is affected by A/B tests. Alternatively, you can check if there’s a way to make the A/B testing tool load more quickly.

The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)DebugBear screenshot showing a rendering filmstrip where content is hidden by an A/B testing tool, October 2022The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)

Monitor Your Site Speed With DebugBear

Want to continuously test your website? Try our paid monitoring tool with a free 14-day trial.

That way, you can check if your performance optimizations are working and get alerted to any performance regressions on your site.

The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)Screenshot showing site speed trends for a website in DebugBear, October 2022The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site)

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